Campaign Imagery

A campaign needs more than one image: clean product shots, on-model or lifestyle scenes, maybe packaging, all recognizably the same piece in the same visual world. Each of these has its own guide; this page is the route through them.

1. Step 1. Lock the hero piece

   Finish the design first and export a clean image of it. Then attach that hero image as a reference at High or Full influence on every campaign prompt: re-attaching it each time is what keeps the piece from drifting across images. See Reference Images and Influence.

2. Step 2. Product shots with a consistent backdrop

   Pick one scene style and keep it for the whole set. For a branded backdrop, upload your own image as an Image scene style: it shapes the mood and lighting without copying its layout onto your piece. See Scene Styles.

3. Step 3. On-model and lifestyle scenes

   Place the piece on a model or in a real-world scene, and mask the scene, not the piece: only what sits inside a mask can change, so masking the area around the product is what keeps the product itself from being re-rendered. The full technique is in On-Model & Lifestyles.

4. Step 4. Packaging

   For boxes, pouches, and mockups, keep text and logos on their own layers so the AI doesn't re-render them. See Package Design.

5. Step 5. Finish and export

   Upscale the finals to 4K for print and close-ups, and remove the background where your channel needs a cutout (see AI Operations). Then export or copy each image (see Export & Share).

   Consistency comes from repetition: the same hero reference, the same scene style, and one change per prompt. Vary only the thing each image is for.